Case Studies

Seeing Machines

With over 15 years of research know-how, commercial application and proven expertise in intelligent face and eye tracking technology, Seeing Machines today has operations in Australia, North America, Europe, Latin America, Middle East and Asia Pacific.

In 2016, a rebrand exercise and the newly coined ’See the Possibilities’ proposition helped the brand reposition and redefine its strategic, communication and operational goals.

  • Logo
  • Leader Profile Videos
  • Positioning
  • Annual Report
  • Corporate Identity
  • Communications
  • Strategic Communications
  • Investor Relations
  • Brand Architecture
  • Corporate Video

www.seeingmachines.com 

Seeing Machines

With over 15 years of research know-how, commercial application and proven expertise in intelligent face and eye tracking technology, Seeing Machines today has operations in Australia, North America, Europe, Latin America, Middle East and Asia Pacific.

In 2016, a rebrand exercise and the newly coined ’See the Possibilities’ proposition helped the brand reposition and redefine its strategic, communication and operational goals.

  • Logo
  • Leader Profile Videos
  • Positioning
  • Annual Report
  • Corporate Identity
  • Communications
  • Strategic Communications
  • Investor Relations
  • Brand Architecture
  • Corporate Video

Guardian

A highly successful partnership with Caterpillar in 2015 meant that the Driver Safety Systems (DSS) was performing well in the mining industry. The next version branded ‘Guardian’ was ready to be launched as a state-of-the-art safety telematics solution for the Transport and Commercial Heavy Vehicle industry with pioneering driver facing sensors and alert / intervention capabilities. Alphamark was called in to manage brand development.

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  • Logo & Brand Identity
  • Marketing Plan & Execution
  • Brand Positioning
  • Exhibition Stand & Event Management
  • B2B GTM Planning
  • Marketing Automation
  • Strategic Communications
  • Lead Generation
  • Sales Support
  • Digital Marketing
  • Stakeholder Engagement
  • Product Video
  • Media Relations & PR
  • Campaign Development
  • Channel Partner Relations
  • Social Media

www.guardiansystem.com 

Guardian

A highly successful partnership with Caterpillar in 2015 meant that the Driver Safety Systems (DSS) was performing well in the mining industry. The next version branded ‘Guardian’ was ready to be launched as a state-of-the-art safety telematics solution for the Transport and Commercial Heavy Vehicle industry with pioneering driver facing sensors and alert / intervention capabilities. Alphamark was called in to manage brand development.

This meant a 360 brand identity and launch program to address a significantly more sophistical fleet industry with major competitor brands like Lytx, MobilEye, SmartDrive in the driver safety space.

Operating as the strategic marketing and integrated communications arm, Alphamark conducted research and ran workshops around market dynamics, competitive landscape, price point, gap analysis, product features and target audience. The new positioning and identity was supported with a global launch and go-to-market plan implementation in Australia and APAC, the Middle East, Africa, North America, Latin America as well as the UK an Europe.

Outcome focused brand development enabled a fully integrated campaign that raised awareness and facilitated trade engagement backed up by state-of-the-art marketing automation. Demand generation ensured a health sales pipeline, successful new customer acquisition and conversions in under 12 months.

  • Logo & Brand Identity
  • Marketing Plan & Execution
  • Brand Positioning
  • Exhibition Stand & Event Management
  • B2B GTM Planning
  • Marketing Automation
  • Strategic Communications
  • Lead Generation
  • Sales Support
  • Digital Marketing
  • Stakeholder Engagement
  • Product Video
  • Media Relations & PR
  • Campaign Development
  • Channel Partner Relations
  • Social Media

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