Large canvas experience with major global brands like Emirates Airlines, DeBeers, dnata and Westfield has been helped power Michelle’s creative energy and brand communication excellence.

In 2005 she led IMC campaigns for major jewellery brands like DeBeers, World Gold Council, Roberto Coin, Pascale Bruni and Mikimoto with Damas Jewellery.

Emirates Airlines brought her on-board to support global launch operations for over 15 Emirates Group brands including the rebrand and launch of dnata after 52 years, Congress Solutions International as well as the Emirates Hotels and Resorts luxury brands Al Maha Desert Resort and Wolgan Valley in NSW.

In 2012, Michelle joined the Canberra Airport at a turning point in Canberra’s history with the launch of the new international terminal. At Westfield she built enduring key strategic relationships with several partner brands and successful retailer engagement across 240 retailers, growing asset turnover and centre footfall.

Most recently Michelle was involved with the corporate re-brand for technology brand Seeing Machines and its Investor Relations communication strategy.